
Hugo Boss
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The scent of fashion! We invited press and influencers to an intimate and exclusive breakfast at NK in Stockholm to introduce Hugo Boss capsule collection inspired by BOSS the scent, bringing together fashion and fragrance. Stylist Emma Unckel as a co-host of the event presented the collection to the guests together with Scandinavian Cosmetics expert Joelina Claesson. The breakfast served was inspired by the notes in the perfume and was finished off with an engraved perfume bottle to each guest.
There’s a new bag in town! To get the talk going we let style icons and founders of the concept Säker Stil, Ebba Kleberg von Sydow and Emilia de Poret, host an intimate and exclusive launch of the new HUGO BOSS Bespoke bag in the Stockholm flagship store. Besides bubbles and sweets the carefully selected guests were also treated with essential styling tips and personally embossed bag tags.
Making sure that no one from the stylish fashion crowd went home parched after a full day of Stockholm Fashion Week, HUGO BOSS co-hosted an event together with Mercedes-Benz at newly opened Hotel At Six. Great music by DJ Axel Boman and chilled champagne turned out to be the perfect mix to put a smile on even the most hardheaded guests.
We celebrated the launch of a new season with a cocktail reception in the HUGO BOSS store in Oslo. Guests enjoyed both BOSS and HUGO collections displayed in store and on models. After sipping cocktails and mingling, guests were taken to a private dinner in Grand Hotels magical wine cellar where a live music performance from Anna of the North finished off the evening.
How about an exclusive dinner at a car dealer? Well, if the brand turns out to be Mercedes Benz, the chef Niklas Ekstedt and the fashion Hugo Boss we say it’s a success! Hosting this event we invited selected editors from some of the most prominent magazines in Sweden, and the thank you notes we got afterwards made it clear that the guests agreed .
The perfect ending to a full day of fashion shows at Stockholm Fashion Week? Champagne, nice cars and even more fashion at a luxury hotel of course. When the crowd doesn’t want to leave even though the music is turned off, that’s the sign of a great evening, right?
Contrasts where apparent when we gave the print media a sneak peek of the new HUGO BOSS Flagship Store with a hard hat lunch at the construction site, and then moved on to the lavish opening party where invited celebrities and top influencers were dressed in the collections. As a reward for hard work we had a blast during the evening, and needless to say our guests enjoyed themselves as much as we did.
This is how happy Janka Polliani looked when getting her own fashion-portrait, or is it because HUGO BOSS just opened a new store? To celebrate the opening of HUGO BOSS Flagship Store we organized an opening party for press, influencers and loyal customers. The talented illustrator Mette Boesgaard treated the guests to customized sketches (which was a huge hit) and DJ Natalia Barbin provided good music and a great atmosphere. We finally have a bigger women’s department in town!