The key to great beauty launches (because let’s be honest, these top editors and influencers have seen a few) is great attention to details, true to brand, location and set up and interesting speech by an expert. This dinner was perfect. Just as perfect as all the guests skin became after using the products in their goodie bags.

Katarina Mesan from Exuviance is a true inspiration and a skin care guru. When inviting the press to launch the new Triple Microdermabrasion Face Polish we asked her to share and talk about her experiences and knowledge at a sit down lunch. The guests: crème de la crème of experienced beauty editors, competent influencers and savvy beauty junkies.

How to throw an urban beach party on a cold March day in Copenhagen? Easy thing! Book an empty gallery with the perfect crisp lighting, add a big beach backdrop, lots of palm trees and inflatable white swans – Gotta stick to the Copenhagen theme right!? This is exactly how we turned a cold March day into a fun and vibrant afternoon accompanied by blue drinks, fruity snacks and top influencers while launching the number one summer product of the season: Exuviance’s Body Tone Firming Concentrate.

To introduce the skincare brands from Åhléns for influencers and press, we invited them to a morning combining two of our favourite activities – the beauty routine and having breakfast. The serene venue was decorated with flowers to match the colours and ingredients of the products, and encouraged guests toexplore the world of Åhléns beauty.

When Åhléns launched a home collection inspired by Japanese minimalism, we invited editors and influencers to have ramen with us at an art gallery. Based on the trends within the collection we created inspirational worlds for the guests to visit.

Swedish fashion press was excited to experience the relaunch of Åhléns fashion, presented by Head of Design Carin Wester. We made sure that the word got out by inviting some of the most important press to the beautiful location of Alma.

What better way to launch a Holiday collection than spending the day at a mansion with a pool and a view? The lucky top  influencers we invited to a day at a River Island villa didn’t mind, and neither did we. The guests were welcomed to a delicious buffet and received a personally selected outfit from River Island’s holiday collection making sure they were all well equipped for the upcoming summers insta posts. One of the rooms was filled with even more outfit options, making sure everyone was ready for a day filled with pool games, bartending classes, ping pong and dancing – some even took a plunge into the pool!

We invited a small group of influencer parents and their kids to a playful Easter brunch together with River Island. To plan this event, we thought of three things (of course we thought of more things, but these were crucial): candy, bunnies and more candy… So that´s what we gave them. The event was held in a beautiful apartment in Stockholm – big enough for the kids to play around, draw Easter bunnies and jump hopscotch. All the guest, including the youngest one, where dressed in River Island.

Let’s dance! The influencers finally got the chance to let loose to those classic music and dance videos together with the most creative and fun-loving brand we know: River Island! A group of influencers was treated with a fun evening with River Island at Färgfabriken as an introduction to the festive winter collection. Professional dancers took the first dance steps with a performance to Beyoncé’s ’Single Ladies’. After that, no one could stand still, and we danced all night long.

We just couldn’t wait to celebrate New Year’s Eve, so we did it in October! The venue at No 18 looked like an apartment and created the perfect look and feel of a private New Year’s Party. River Island’s party collection was displayed in one of the rooms and the guest were treated with drinks and a three-course dinner by Brag & Frodell. Suddenly the countdown to the New Year started, ABBA’s ‘Happy New Year’ started to play and we partied like it was 1999.

Never not stylish influencer Martin Hansson invited his most well-dressed friends to an exclusive menswear evening with River Island. Martin put his personal touch on the collection and styled three looks. The dapper guests wore outfits from River Island and enjoyed a three-course dinner at restaurant Oaxen to the tunes of live saxophone and contrabass.

To celebrate River Island’s holiday collection we (almost) brought a group of influencers to Cuba. When they arrived at the industrial venue Studio Wattz each guest got a monogrammed suitcase filled with vacation outfits from the collection, but no info on what was next. After a few clues (one being a piñata) the secret destination was revealed, and a new kind of staycation awaited next door. A Cuba inspired setting, piña coladas and South American food and music. The guests stayed late and left with a bag conveniently already packed for their next tropical trip.

We teamed up with influencer Frida Fahrman to highlight River Island’s kids wear collection and arranged playful Back to School-brunch. Frida invited her influencer friends with their kids. Creativity and fun was on the menu. And of course, all the sweet and eye catching treats you could only dream of as a kid, and as an adult too actually…

We’re always dreaming of a magical Christmas! To launch River Island’s Christmas and party collection we arranged a Christmas dinner at historical museum Livrustkammaren, beneath The Royal Palace in Stockholm. The perfect setting for a traditional Christmas, where the guests were served an amazing three course dinner composed by Guide Michelin-restaurant Frantzén. Everyone had a gift waiting for them under the Christmas tree. When influencer Andreas Wijk did a surprise performance with “Let it snow ”a (fake) snowfall got the Christmas spirit going.

They say the sky is the limit so we decided to challenge that by going parachuting together with Swedish press and influencers to launch the new Inox x Naimakka watch. Naimakka is a brand making bracelets out of paracord, that can be used as a multi tool for outdoor life. Apart from an inspirational demonstration of the watch, the cord and its benefits, the guests were also able to try and make fire. At least the ones who survived the jump!

To highlight Victorinox great range of kitchen knives, and target women in specific, we arranged a cooking event with influencer Anja Forsnor as the host. Anja invited her friends, who just happens to be a gang of social media queens,  to an intimate evening at cozy and authentic restaurant Matateljén, where the menu was composed by the seasons vegetables. Chef Henrik Sauer shared his tips for cutting food, choosing the right kitchen knife and demonstrating his personal favorites from Victorinox.

When we started working with Victorinox we found that our first big task was to introduce and engage the press in the different brand categories of this lifestyle brand. So, we rolled up our sleeves and chose the most beautiful location in Scandinavia, Danish nature reserve Møns Klint, as the backdrop of a two day hiking, wood carving and cooking class experience. If you think we settled with unforgettable brand experiences and views, you don’t know us. We made sure that the trip turned into long term relationships and great magazine features.

Victorinox created a social media campaign to target the lifestyle audience by producing a creative concept, using hero Victorinox products to be shared online. Opening up a two-way conversation on the way heritage informs and inspires innovation and technology. We executed the campaign on our market by searching for social media collaborators who are already successful in capturing and creating beautiful imagery or content with clear potential for innovative and authentic product integration. The story telling campaign were executed across a number of channels; primarily Instagram, but also YouTube, Twitter, Blogs and Facebook.

When we decided to host the Gina Tricot summer party for the AW17 launch outside, we only had one concern. The only thing that not even we can control: the weather! Instead of table cards, every guest received a personalized, customized Gina Tricot bomber jacket- and they needed to locate the jacket to find their seat among the 40 guests. This kept them warm, and was a nice gift to bring home and create social media content for months to come. With performances from the amazing artist Ary, to be heard all over Central Oslo, a large Asian Fusion menu, beautiful Gina Tricot clothes, and summery drinks-  the atmosphere was one we would love to relive. Rumour has it there were a few tired faces the following morning.

We took two best friends, invited them to a Christmas party, added a photographer, champagne and a wardrobe with Gina Tricot news that just hit the stores, and this is what we got. Energy, smiles and a natural environment showed how Gina Tricot can fit into everyday life during the busy party season. Oh.. and did we mention they are world famous it-girls?

Christmas is all about tradition, and the Gina Tricot Christmas Party we arranged added to every influencers wish list. With gold dust, golden balloons and “Gina Tricot Sparkly nights” as the theme, it was all set for a long evening surrounded by friends, great food and drinks, and the newest Gina Tricot Collection, before everyone left for the holidays.

Forget about Gucci, Chanel and Vetements (who?) Gina Tricot outfits is all two it-girls need for a perfectly dressed day during Stockholm Fashion Week. The street style photographers definitely didn’t care about the prize tag, so why should we? Fashion Week on a budget? We are all for it!

We are always making sure that the most stylish girls in Oslo is dressed in Gina Tricot. Gine Margrethe Larsen, Nina Sandbech and Silje Økland are three of our favourite influencers and as you can see they nail the look every single time.

Great lights, Instagram friendly, an element of surprise, a party atmosphere- those were keywords for the planning of the Gina Tricot summer party for the AW16 launch. At a newly opened rooftop restaurant, we served a 4 course dinner in a summery environment, with performance from superstar Bendik and a DJ that played into the early hours. Every guest got a personalised drawing of themselves in one of their favourite outfits, that they brought with them home- when they finally left the party.

Make the world a better place! Zalando recently took a step towards a more sustainable way of shopping by giving the designer duo Viktor & Rolf the possibility to use over stock from their warehouse to create a new collection of upcycled clothing. To celebrate this, we invited consumers to an inspiring arty exhibition party. The event took place at a Galery Forsblom in Stockholm and Plaza Kvinna, who was co-hosting the event with us, held a very inspiring fashion talk about sustainable fashion together with Make it last.

Let’s roll! We invited influencers and press to a winter wonderland in the style of Zalando. The venue Kägelbanan turned into a modern yet cozy Christmas setting, with a champagne tower, cotton candy machine, sparkling donuts and golden polaroid cameras to capture each moment. During the evening a roller skating dance group gave a surprise performance and revealed that the sacks under the Christmas trees were filled with roller skates. And in a second  the party looked like it had turned into “Influencers on Ice’”.   Before rolling out of the party, everyone got a sparkling donut and a voucher to donate money to a charity free of choice.

There ain’t no party like a daytime party! To make sure that Zalando was present in every fashionista’s Instagram feed the day before Fashion Week, we teamed up with influencers Elsa Ekman and Rami Hanna, who knows how to have a good time! They hosted a Zalando day party with a neon house filled with their favorite pieces from Scandinavian brands available at Zalando. Great food, drinks and music was the recipe and the guests could get sparkling make-up and create their own personalized t-shirts with patches.

We love everything bold and in gold! So, we turned Villa Elfvik Strand into a golden venue when it was time for Zalando’s annual Christmas dinner for Sweden’s most fashionable influencers and press. The evening started with drinks and a live music performance. A makeup artist gave everyone a final golden touch with glittery makeup When everyone was sparkling, a dinner was served upstairs by chef Jonas Ålund.

With help from Presskontakterna, Zalando held their first fashion show ever during Stockholm Fashion Week, showing the latest trends. Choosing influencer Sofi Fahrman as host turned out to be a good decision as all tickets was reserved in less than five minutes time. All the pieces shown on the catwalk was instantly available online after the show. Before the show started, we invited influencers to a pre-drink with champagne and finger food in the beautiful Spegelsalen at Berns.

Karl Lagerfeld created the 18-piece capsule collection ‘Sport City’ for Zalando and we launched it with a mingle at Gallery Belenius/Nordenhake, where customized  detox drinks and luxury canapés were served.

Ready, set, go! We invited a group of influencers to a fun and competitive day in the sun with Zalando to celebrate the campaign ‘MyMatch’. The competitors arrived at game area with different reaction tests, ping pong, golf and boule. Inside the venue they were able to catch their breath while going through the looks from the Zalando campaign. Everyone got a score board and competed against each other in the different activities, and two winners were announced by the end of the day. Between games, the guests could enjoy, flavored popsicles, food from Love Truck, and great music from the DJs. Bringing top influencers and micro influencers together made sure that this party was the talk of the town.

When Zalando was the exclusive fashion sponsor of Fashion Week Stockholm, we presented unique pop-up concept The House of Now,  aimed towards consumers and fashion professionals. Visitors were invited to take part of a digital catwalk developed by Studio Bon, live streamed fashion shows and inspiring Fashion Talks, with Jeremy Abbett from Google and Dennis Persson from Hope to mention a few. In the evenings the house turned into an after party with different DJ’s each day, drinks and snacks.

Zalando is all about fashion but felt that the consumers sometimes missed their great selection of premium brands. We came up with the idea of following four influencers behind the scenes of Fashion Week Stockholm. We teamed up with influencers, Fanny Lyckman, Lisa Olsson, Julian Hernandez and Johanna Olsson from I’m Next (now known as CUBE). Each of them got access to their own suite at Hotel Diplomat, which we turned into a Zalando walk in closet with their personal favorite pieces from the site, being able to relax and easily change outfits between shows. Talented photographer and influencer Rami Hanna followed the influencers and created inspirational movie content for their blogs, Instagram’s and Zalando.se.

When Zalando sponsored Fashion Week Stockholm we arrange three different events for the three days to highlight three different styles and consumer target groups. After a kick off for press and influencers, the influencer Petra Tungården hosted a lunch for her friends at no18. The guests were served a delicious raw food lunch and the set up was inspired by two of Zalando’s main trends for the season.

When asked to come up with campaign names together with our friends at ad agency WeAreGroup we all agreed that French style icon Jeanne Damas embodies that ‘je ne sais quoi’ that makes her the perfect face for Ellos Iconic Essentials. We flew her in one day before the launch of the campaign to teach us how to become effortlessly chic and give the campaign a kick start. During the day top magazines got the chance to sit down for interviews with Jeanne and ask questions about her iconic essentials,  personal style and beauty tips/secrets. The day ended with an intimate dinner with  Jeanne and a few selected influencers at a cozy and authentic French restaurant. At the end of the day we all felt inspired by her effortless style and warm personality and dreamt of moving to Paris!

Welcome home to Ellos Home! Christmas came early when we decorated an entire apartment with Ellos’ Christmas collection. An early morning Christmas mingle with all the essentials – a Christmas tree, mulled wine, gift wrapping, gingerbread and an open fire. Chef Dorotea Malmegård served freshly made food in the kitchen and helped the invited top interior magazine editors and influencers to flavor mulled wine. They also got to personalize small plates and cups from Ellos with porcelain paint to bring home, leaving the mingle event inspired and with Christmas gifts.

Norwegians and Swedes- always the battle. But there is one day every year when we consider inviting Swedish traditions into our Norwegian homes: Midsummer. We decided to create our own to present the latest Ellos collections. All guests arrived in flower crowns and summery outfits, and we served a casual barbecue in a party tent where every little detail was from Ellos. The fun part? At the end of the evening, we allowed every guest to pick out their favourites to bring home. Not a single vase, table decoration or even dirty plate was left. Easiest event cleaning job of our careers.

When launching Ellos’ new clothing line Joelle, we invited a group of influencers to a bohemian oasis and a relaxing moment away from the stressful everyday life. An intimate lunch in an inspiring and creative setting captured the essence of the brand. During the lunch the guests got creative with braiding leather bracelets and framing dried flowers.

Each piece of Ellos’ vintage interior collection was like a work of art, which made Sven-Harry’s Art Museum the perfect venue for the launch. We invited interior magazines and influencers to a full day of creativity and inspiration. Interior designer and influencer Hanna Wessman created an amazing set design with the retro-inspired products and hand-picked vintage items. Baton Rouge served delicious food throughout the day. The guests got a crash course in how to compose the perfect bouquet and on how to embroider on linen pillowcases from Ellos. Lastly, everyone learned how to make a self-portrait with closed eyes and left with their own work of art. We were happy to read all about it in the best interior mags there is on the market.

The beautiful and secluded conservatory Gamla Orangeriet turned into a Cuban themed lunch location when we launched Ellos’ new gardening collection. Top interior magazine editors and influencers enjoyed an intimate lunch in a colorful setting beneath a ceiling with plants in hanging flowerpots and to the sound of Cuban music. Before heading back to reality, each guest got to create their own trellises and plant a flower in a pot from Ellos new collection.

Opening their first ever interior store, Ellos needed help with spreading the word. To secure features in print media we arranged a breakfast in the morning where interior magazine editors where given the chance to experience the inspiring universe of Ellos Home. In the evening we arranged a consumer store opening where we let a few of our favourite influencers invite their readers for an evening with snacks, drinks and not-to-miss deals on beautiful glass wear, linen napkins and chandeliers.

Remember when you were little and had imaginary friends? We came up with this inspiring woman with impeccable taste who got to impersonate Ellos press day. We invited press and influencers to her home, where our friend the talented set designer Petra Lundkvist helped create the most inspiring and breathtaking home with Ellos interior. Well, press days are always fun, but you can always add a creative concept to make it more interesting.

When super talented Ida Sjöstedt collaborated with Ellos and added a bit of her festive glamour to the brand we wanted to make sure that the press knew all about it. Romantic flowers, beautiful setting and great food were the key elements to this launch event. Apart we also sent out press material and secured features about the collection in womens magazines in both Sweden and Norway.

We wanted an urban terrace as location for this seasonal press day, and oh, wait, we just happen to have one in our Sweden office. We treated the guests to an inspiring set-up with lots of green plants and outdoor furniture from the Ellos home collections. Munching on freshly made lobster rolls they could enjoy a mini catwalk show and small talk with the designers.

Presskontakterna invited 8 selected guests to explore the shared values of watch and food engineering at its best. At this very exclusive evening of watchmaking for IWC Schaffhausen and culinary high lights at Studio Frantzén, the guests started the evening with a watchmaking class together with master watchmaker Christian Bresser from IWC Schaffhausen. After the interactive workshop the guests were treated a special composed menu only for the evening by Michelin Star Chef Björn Frantzén who also is an IWC ambassador.

There’s a new bag in town! To get the talk going we let style icons and founders of the concept Säker Stil, Ebba Kleberg von Sydow and Emilia de Poret, host an intimate and exclusive launch of the new HUGO BOSS Bespoke bag in the Stockholm flagship store. Besides bubbles and sweets the carefully selected guests were also treated with essential styling tips and personally embossed bag tags.

Making sure that no one from the stylish fashion crowd went home parched after a full day of Stockholm Fashion Week, HUGO BOSS co-hosted an event together with Mercedes-Benz at newly opened Hotel At Six. Great music by DJ Axel Boman and chilled champagne turned out to be the perfect mix to put a smile on even the most hardheaded guests.

We celebrated the launch of a new season with a cocktail reception in the HUGO BOSS store in Oslo. Guests enjoyed both BOSS and HUGO collections displayed in store and on models. After sipping cocktails and mingling, guests were taken to a private dinner in Grand Hotels magical wine cellar where a live music performance from Anna of the North finished off the evening.

How about an exclusive dinner at a car dealer? Well, if the brand turns out to be Mercedes Benz, the chef Niklas Ekstedt and the fashion Hugo Boss we say it’s a success!  Hosting this event we invited selected editors from some of the most prominent magazines in Sweden, and the thank you notes we got afterwards made it clear that the guests agreed .

The perfect ending to a full day of fashion shows at Stockholm Fashion Week?  Champagne, nice cars and even more fashion at a luxury hotel of course. When the crowd doesn’t want to leave even though the music is turned off, that’s the sign of a great evening, right?

Contrasts where apparent when we gave the print media a sneak peek of the new HUGO BOSS Flagship Store with a hard hat lunch at the construction site, and then moved on to the lavish opening party where invited celebrities and top influencers were dressed  in the collections. As a reward for hard work we had a blast during the evening, and needless to say our guests enjoyed themselves as much as we did.

This is how happy Janka Polliani looked when getting her own fashion-portrait, or is it because HUGO BOSS just opened a new store? To celebrate the opening of HUGO BOSS Flagship Store we organized an opening party for press, influencers and loyal customers. The talented illustrator Mette Boesgaard treated the guests to customized sketches (which was a huge hit) and DJ Natalia Barbin provided good music and a great atmosphere. We finally have a bigger women’s department in town!