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social media management

Today social media is an important tool for communicating directly and fast to customers and a great way to reach out to new ones. Since today’s customers get inspiration from Instagram and blogs as well as shop online it is crucial for brands themselves to be active on these platforms. Presskontakterna made the strategy, plan, concept and implementation for Babyliss Social Media platforms in Sweden, Norway, Denmark and Finland.

Hugo Boss

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Hugo Boss

Black Edition

The scent of fashion! We invited press and influencers to an intimate and exclusive breakfast at NK in Stockholm to introduce Hugo Boss capsule collection inspired by BOSS the scent, bringing together fashion and fragrance. Stylist Emma Unckel as a co-host of the event presented the collection to the guests together with Scandinavian Cosmetics expert Joelina Claesson. The breakfast served was inspired by the notes in the perfume and was finished off with an engraved perfume bottle to each guest.

Hugo Boss X Säker Stil

There’s a new bag in town! To get the talk going we let style icons and founders of the concept Säker Stil, Ebba Kleberg von Sydow and Emilia de Poret, host an intimate and exclusive launch of the new HUGO BOSS Bespoke bag in the Stockholm flagship store. Besides bubbles and sweets the carefully selected guests were also treated with essential styling tips and personally embossed bag tags.

The Reception @AtSix

Making sure that no one from the stylish fashion crowd went home parched after a full day of Stockholm Fashion Week, HUGO BOSS co-hosted an event together with Mercedes-Benz at newly opened Hotel At Six. Great music by DJ Axel Boman and chilled champagne turned out to be the perfect mix to put a smile on even the most hardheaded guests.

Store Event and Dinner

We celebrated the launch of a new season with a cocktail reception in the HUGO BOSS store in Oslo. Guests enjoyed both BOSS and HUGO collections displayed in store and on models. After sipping cocktails and mingling, guests were taken to a private dinner in Grand Hotels magical wine cellar where a live music performance from Anna of the North finished off the evening.

Mercedes-Benz Pop Up Dinner

How about an exclusive dinner at a car dealer? Well, if the brand turns out to be Mercedes Benz, the chef Niklas Ekstedt and the fashion Hugo Boss we say it’s a success!  Hosting this event we invited selected editors from some of the most prominent magazines in Sweden, and the thank you notes we got afterwards made it clear that the guests agreed .

The Reception @Nobis

The perfect ending to a full day of fashion shows at Stockholm Fashion Week?  Champagne, nice cars and even more fashion at a luxury hotel of course. When the crowd doesn’t want to leave even though the music is turned off, that’s the sign of a great evening, right?

Grand Opening Stockholm Flagship Store

Contrasts where apparent when we gave the print media a sneak peek of the new HUGO BOSS Flagship Store with a hard hat lunch at the construction site, and then moved on to the lavish opening party where invited celebrities and top influencers were dressed  in the collections. As a reward for hard work we had a blast during the evening, and needless to say our guests enjoyed themselves as much as we did.

Store Opening Oslo

This is how happy Janka Polliani looked when getting her own fashion-portrait, or is it because HUGO BOSS just opened a new store? To celebrate the opening of HUGO BOSS Flagship Store we organized an opening party for press, influencers and loyal customers. The talented illustrator Mette Boesgaard treated the guests to customized sketches (which was a huge hit) and DJ Natalia Barbin provided good music and a great atmosphere. We finally have a bigger women’s department in town!


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If you should go buy only one knife that will manage it all, you go buy this one.” These were the words from Danish top chef Frederik Bille Brahe after welcoming 12 selected guests consisting of top press and influencers to an intimate chef’s table dinner at his new Copenhagen hotspot Apollo Kantine. In his own casual, modern and Scandinavian minimalistic environment Frederik created a special, seasonal dinner while demonstrating exactly how to put the Victorinox knives to use – whether you work at a famous restaurant or you just want to impress your love at home. We think it is safe to say that everyone would not mind having a seat at his table again soon!




They say the sky is the limit so we decided to challenge that by going parachuting together with Swedish press and influencers to launch the new Inox x Naimakka watch. Naimakka is a brand making bracelets out of paracord, that can be used as a multi tool for outdoor life. Apart from an inspirational demonstration of the watch, the cord and its benefits, the guests were also able to try and make fire. At least the ones who survived the jump!

Cooking event with Anja Forsnor

To highlight Victorinox great range of kitchen knives, and target women in specific, we arranged a cooking event with influencer Anja Forsnor as the host. Anja invited her friends, who just happens to be a gang of social media queens,  to an intimate evening at cozy and authentic restaurant Matateljén, where the menu was composed by the seasons vegetables. Chef Henrik Sauer shared his tips for cutting food, choosing the right kitchen knife and demonstrating his personal favorites from Victorinox.


When we started working with Victorinox we found that our first big task was to introduce and engage the press in the different brand categories of this lifestyle brand. So, we rolled up our sleeves and chose the most beautiful location in Scandinavia, Danish nature reserve Møns Klint, as the backdrop of a two day hiking, wood carving and cooking class experience. If you think we settled with unforgettable brand experiences and views, you don’t know us. We made sure that the trip turned into long term relationships and great magazine features.

Social Media Campaign

Victorinox created a social media campaign to target the lifestyle audience by producing a creative concept, using hero Victorinox products to be shared online. Opening up a two-way conversation on the way heritage informs and inspires innovation and technology. We executed the campaign on our market by searching for social media collaborators who are already successful in capturing and creating beautiful imagery or content with clear potential for innovative and authentic product integration. The story telling campaign were executed across a number of channels; primarily Instagram, but also YouTube, Twitter, Blogs and Facebook.

RMS Beauty

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RMS Beauty


Who wouldn’t love to hear Rose-Mary Swift, the founder of RMS beauty tell her story and show some of her best tips and tricks for that envious natural beauty look? Well, some of Swedens most prominent beauty editors and influencers sure did not mind. To be able to meet all needs we arranged a lunch with in depth information and a casual mingel event in the evening at fabulous boutique hotel “Ett Hem” in Stockholm. We thought we knew a great deal about make up, but I am pretty sure that we all reached new levels after this full day with one of the most iconic beauty entrepreneurs there is.


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Daybreaker work out

In collaboration with Reebok, Zalando brought the famous training concept Daybreaker to Sweden. To build brand awareness and give the influencers a special treat after the intense work out, we invited them to a breakfast hosted by Zalando x Reebok at the beautiful terrace at Downtown camper. It was a hot and sunny day and the guest could relax in the sunbeds and cool down in the pool while eating a healthy breakfast, order juice from the juice bar and get some French crepes from a crepe wagon. Because what´s a breakfast without Nutella?

RE:CYCLE Fashion Show

Make the world a better place! Zalando recently took a step towards a more sustainable way of shopping by giving the designer duo Viktor & Rolf the possibility to use over stock from their warehouse to create a new collection of upcycled clothing. To celebrate this, we invited consumers to an inspiring arty exhibition party. The event took place at a Galery Forsblom in Stockholm and Plaza Kvinna, who was co-hosting the event with us, held a very inspiring fashion talk about sustainable fashion together with Make it last.

Christmas Party in Winter Wonderland

Let’s roll! We invited influencers and press to a winter wonderland in the style of Zalando. The venue Kägelbanan turned into a modern yet cozy Christmas setting, with a champagne tower, cotton candy machine, sparkling donuts and golden polaroid cameras to capture each moment. During the evening a roller skating dance group gave a surprise performance and revealed that the sacks under the Christmas trees were filled with roller skates. And in a second  the party looked like it had turned into “Influencers on Ice’”.   Before rolling out of the party, everyone got a sparkling donut and a voucher to donate money to a charity free of choice.

Day Party Fashion Week Stockholm

There ain’t no party like a daytime party! To make sure that Zalando was present in every fashionista’s Instagram feed the day before Fashion Week, we teamed up with influencers Elsa Ekman and Rami Hanna, who knows how to have a good time! They hosted a Zalando day party with a neon house filled with their favorite pieces from Scandinavian brands available at Zalando. Great food, drinks and music was the recipe and the guests could get sparkling make-up and create their own personalized t-shirts with patches.

Bold Christmas

We love everything bold and in gold! So, we turned Villa Elfvik Strand into a golden venue when it was time for Zalando’s annual Christmas dinner for Sweden’s most fashionable influencers and press. The evening started with drinks and a live music performance. A makeup artist gave everyone a final golden touch with glittery makeup When everyone was sparkling, a dinner was served upstairs by chef Jonas Ålund.

Fashion Show + Pre Party

With help from Presskontakterna, Zalando held their first fashion show ever during Stockholm Fashion Week, showing the latest trends. Choosing influencer Sofi Fahrman as host turned out to be a good decision as all tickets was reserved in less than five minutes time. All the pieces shown on the catwalk was instantly available online after the show. Before the show started, we invited influencers to a pre-drink with champagne and finger food in the beautiful Spegelsalen at Berns.

Zalando x Karl Lagerfeld

Karl Lagerfeld created the 18-piece capsule collection ‘Sport City’ for Zalando and we launched it with a mingle at Gallery Belenius/Nordenhake, where customized  detox drinks and luxury canapés were served.


Ready, set, go! We invited a group of influencers to a fun and competitive day in the sun with Zalando to celebrate the campaign ‘MyMatch’. The competitors arrived at game area with different reaction tests, ping pong, golf and boule. Inside the venue they were able to catch their breath while going through the looks from the Zalando campaign. Everyone got a score board and competed against each other in the different activities, and two winners were announced by the end of the day. Between games, the guests could enjoy, flavored popsicles, food from Love Truck, and great music from the DJs. Bringing top influencers and micro influencers together made sure that this party was the talk of the town.

House of Now

When Zalando was the exclusive fashion sponsor of Fashion Week Stockholm, we presented unique pop-up concept The House of Now,  aimed towards consumers and fashion professionals. Visitors were invited to take part of a digital catwalk developed by Studio Bon, live streamed fashion shows and inspiring Fashion Talks, with Jeremy Abbett from Google and Dennis Persson from Hope to mention a few. In the evenings the house turned into an after party with different DJ’s each day, drinks and snacks.

I'm Next Fashion Week

Zalando is all about fashion but felt that the consumers sometimes missed their great selection of premium brands. We came up with the idea of following four influencers behind the scenes of Fashion Week Stockholm. We teamed up with influencers, Fanny LyckmanLisa OlssonJulian Hernandez and Johanna Olsson from I’m Next (now known as CUBE). Each of them got access to their own suite at Hotel Diplomat, which we turned into a Zalando walk in closet with their personal favorite pieces from the site, being able to relax and easily change outfits between shows. Talented photographer and influencer Rami Hanna followed the influencers and created inspirational movie content for their blogs, Instagram’s and

Three women, three styles

When Zalando sponsored Fashion Week Stockholm we arrange three different events for the three days to highlight three different styles and consumer target groups. After a kick off for press and influencers, the influencer Petra Tungården hosted a lunch for her friends at no18. The guests were served a delicious raw food lunch and the set up was inspired by two of Zalando’s main trends for the season.


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Presskontakterna press day

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At the Minimarket

Imagine a convenience store filled with show stopping shoes! We made that dream come true when launching the exclusive collaboration between Åhléns and fashion brand Minimarket. Celebrities and influencers met up for an after work at the Minimarket to be the first ones to know, and go grocery shopping for shoes of course.

Beauty & Breakfast

To introduce the skincare brands from Åhléns for influencers and press, we invited them to a morning combining two of our favourite activities – the beauty routine and having breakfast. The serene venue was decorated with flowers to match the colours and ingredients of the products, and encouraged guests toexplore the world of Åhléns beauty.

Japanese minimalism & art

When Åhléns launched a home collection inspired by Japanese minimalism, we invited editors and influencers to have ramen with us at an art gallery. Based on the trends within the collection we created inspirational worlds for the guests to visit.

Presenting new concepts

Swedish fashion press was excited to experience the relaunch of Åhléns fashion, presented by Head of Design Carin Wester. We made sure that the word got out by inviting some of the most important press to the beautiful location of Alma.


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Meet and greet

Innovation, luxury and craftmanship are key words that pinpoint IWC Schaffhausen as well as the restaurant Rutabaga by Mathias Dahlgren. This made the venue for the first ever IWC press launch on the Swedish market an easy choice. Apart  from an introduction to the brand by IWC, the selected guests were also able to touch and feel some stand out watches from the collections. Needless to say this was the perfect kickoff to start building relationships with key media.


Presskontakterna invited 8 selected guests to explore the shared values of watch and food engineering at its best. At this very exclusive evening of watchmaking for IWC Schaffhausen and culinary high lights at Studio Frantzén, the guests started the evening with a watchmaking class together with master watchmaker Christian Bresser from IWC Schaffhausen. After the interactive workshop the guests were treated a special composed menu only for the evening by Michelin Star Chef Björn Frantzén who also is an IWC ambassador.


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Eight of Oslo’s most beautiful beauty junkies headed to the KICKS pop-up make-up studio to test the latest stuff from Kicks Beauty and create a look with the new Marble Collection. Each look was photographed in our pop-up photo studio. In the evening we launched the new brand SKIN TREAT and treated press and influencers with a nice evening topped with cocktails and finger food.

Gina Tricot

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Gina Tricot

Crayfish Party

When we discovered Sæterhytten, a hidden gem in a beautiful location close to the sea- we knew we had to do something unique for our Gina Tricot AW18 press launch in Oslo. We adapted the Swedish concept of kräftskiva (crayfish party). Would you like a party hat to go with that Gina Tricot faux fur coat? To honour the venue, originally build for the queen, we wanted to implement a traditional Norwegian element, and talented folk dancers surprised the guests during the dinner – resulting in loud applause. For one evening, folk dancers were trending on Instagram. There’s a first for everything…

Summer Party

When we decided to host the Gina Tricot summer party for the AW17 launch outside, we only had one concern. The only thing that not even we can control: the weather! Instead of table cards, every guest received a personalized, customized Gina Tricot bomber jacket- and they needed to locate the jacket to find their seat among the 40 guests. This kept them warm, and was a nice gift to bring home and create social media content for months to come. With performances from the amazing artist Ary, to be heard all over Central Oslo, a large Asian Fusion menu, beautiful Gina Tricot clothes, and summery drinks-  the atmosphere was one we would love to relive. Rumour has it there were a few tired faces the following morning.

Darja & Gine Christmas preparations

We took two best friends, invited them to a Christmas party, added a photographer, champagne and a wardrobe with Gina Tricot news that just hit the stores, and this is what we got. Energy, smiles and a natural environment showed how Gina Tricot can fit into everyday life during the busy party season. Oh.. and did we mention they are world famous it-girls?

Christmas Dinner

Christmas is all about tradition, and the Gina Tricot Christmas Party we arranged added to every influencers wish list. With gold dust, golden balloons and “Gina Tricot Sparkly nights” as the theme, it was all set for a long evening surrounded by friends, great food and drinks, and the newest Gina Tricot Collection, before everyone left for the holidays.

Darja & Gine rocking Fashion Week Stockholm

Forget about Gucci, Chanel and Vetements (who?) Gina Tricot outfits is all two it-girls need for a perfectly dressed day during Stockholm Fashion Week. The street style photographers definitely didn’t care about the prize tag, so why should we? Fashion Week on a budget? We are all for it!

Influencer gifting

We are always making sure that the most stylish girls in Oslo is dressed in Gina Tricot. Gine Margrethe Larsen, Nina Sandbech and Silje Økland are three of our favourite influencers and as you can see they nail the look every single time.

AW16 Night out

Great lights, Instagram friendly, an element of surprise, a party atmosphere- those were keywords for the planning of the Gina Tricot summer party for the AW16 launch. At a newly opened rooftop restaurant, we served a 4 course dinner in a summery environment, with performance from superstar Bendik and a DJ that played into the early hours. Every guest got a personalised drawing of themselves in one of their favourite outfits, that they brought with them home- when they finally left the party.


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The Mediterranean with Caroline Winberg

Ellos collaborated with top model Caroline Winberg and created a collection of must haves for the summer wardrobe. We made sure that tastemakers from the fashion industry were the first ones to know, by hosting an intimate sneak peek the day before the launch. Fashion influencers were dressed up in their favourite pieces from the collection, perfect for the venue in the old city in Stockholm that we turned into a Mediterranean getaway, inspired by the feeling from the campaign and the inspiration behind the collection.

Ellos x Jeanne Damas

When asked to come up with campaign names together with our friends at ad agency WeAreGroup we all agreed that French style icon Jeanne Damas embodies that ‘je ne sais quoi’ that makes her the perfect face for Ellos Iconic Essentials. We flew her in one day before the launch of the campaign to teach us how to become effortlessly chic and give the campaign a kick start. During the day top magazines got the chance to sit down for interviews with Jeanne and ask questions about her iconic essentials,  personal style and beauty tips/secrets. The day ended with an intimate dinner with  Jeanne and a few selected influencers at a cozy and authentic French restaurant. At the end of the day we all felt inspired by her effortless style and warm personality and dreamt of moving to Paris!

It's all about Christmas

Welcome home to Ellos Home! Christmas came early when we decorated an entire apartment with Ellos’ Christmas collection. An early morning Christmas mingle with all the essentials – a Christmas tree, mulled wine, gift wrapping, gingerbread and an open fire. Chef Dorotea Malmegård served freshly made food in the kitchen and helped the invited top interior magazine editors and influencers to flavor mulled wine. They also got to personalize small plates and cups from Ellos with porcelain paint to bring home, leaving the mingle event inspired and with Christmas gifts.

Garden Party

Norwegians and Swedes- always the battle. But there is one day every year when we consider inviting Swedish traditions into our Norwegian homes: Midsummer. We decided to create our own to present the latest Ellos collections. All guests arrived in flower crowns and summery outfits, and we served a casual barbecue in a party tent where every little detail was from Ellos. The fun part? At the end of the evening, we allowed every guest to pick out their favourites to bring home. Not a single vase, table decoration or even dirty plate was left. Easiest event cleaning job of our careers.

Joelle Launch

When launching Ellos’ new clothing line Joelle, we invited a group of influencers to a bohemian oasis and a relaxing moment away from the stressful everyday life. An intimate lunch in an inspiring and creative setting captured the essence of the brand. During the lunch the guests got creative with braiding leather bracelets and framing dried flowers.

Vintage Launch at Sven-Harrys

Each piece of Ellos’ vintage interior collection was like a work of art, which made Sven-Harry’s Art Museum the perfect venue for the launch. We invited interior magazines and influencers to a full day of creativity and inspiration. Interior designer and influencer Hanna Wessman created an amazing set design with the retro-inspired products and hand-picked vintage items. Baton Rouge served delicious food throughout the day. The guests got a crash course in how to compose the perfect bouquet and on how to embroider on linen pillowcases from Ellos. Lastly, everyone learned how to make a self-portrait with closed eyes and left with their own work of art. We were happy to read all about it in the best interior mags there is on the market.

Gardening Collection Launch

The beautiful and secluded conservatory Gamla Orangeriet turned into a Cuban themed lunch location when we launched Ellos’ new gardening collection. Top interior magazine editors and influencers enjoyed an intimate lunch in a colorful setting beneath a ceiling with plants in hanging flowerpots and to the sound of Cuban music. Before heading back to reality, each guest got to create their own trellises and plant a flower in a pot from Ellos new collection.

Ellos Home Store Opening

Opening their first ever interior store, Ellos needed help with spreading the word. To secure features in print media we arranged a breakfast in the morning where interior magazine editors where given the chance to experience the inspiring universe of Ellos Home. In the evening we arranged a consumer store opening where we let a few of our favourite influencers invite their readers for an evening with snacks, drinks and not-to-miss deals on beautiful glass wear, linen napkins and chandeliers.

The Ellos Home

Remember when you were little and had imaginary friends? We came up with this inspiring woman with impeccable taste who got to impersonate Ellos press day. We invited press and influencers to her home, where our friend the talented set designer Petra Lundkvist helped create the most inspiring and breathtaking home with Ellos interior. Well, press days are always fun, but you can always add a creative concept to make it more interesting.

Ellos x Ida Sjöstedt

When super talented Ida Sjöstedt collaborated with Ellos and added a bit of her festive glamour to the brand we wanted to make sure that the press knew all about it. Romantic flowers, beautiful setting and great food were the key elements to this launch event. Apart we also sent out press material and secured features about the collection in womens magazines in both Sweden and Norway.

Urban catwalk

We wanted an urban terrace as location for this seasonal press day, and oh, wait, we just happen to have one in our Sweden office. We treated the guests to an inspiring set-up with lots of green plants and outdoor furniture from the Ellos home collections. Munching on freshly made lobster rolls they could enjoy a mini catwalk show and small talk with the designers.


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Make sure to include enough hydration, for example by adding a hydrating serum or a mask. And maybe it is a good time to update your night time moisturizer, to a more rich and hydrating formula. Don’t forget to exfoliate, in order to get rid of the dry skin and help the hydrating igredients penetrate and work their magic.



Yes! According to all experts SPF is a crucial step in maintaining a good skin health and prevent signs of aging, all year round.



Oils consist of very large molecules that sit on the skin and adds protection but gives no deeper effects – while hydrating ingredients are interacting with the skin cells in a different way and help bind the important moisture in the skin. All skin needs hydration, and oil can be added as a complement for some skin types as additional protection.



Exfoliation is important for all skin types, and should be done sensibly. Mild exfoliation can be incorprated daily with your basic skin care regimen containing for example AHA or PHA. The we recommend an extra separate exfoliation 1-2 times per week with a more high strength formula. Once a month, get a professional exfoliating professional peel at a salon for the full benefits. Remember that chemical exfoliation is not just about removing dead skin cells, but to stimulate the renewal of the entire skin.



AHA is a perfect acid for normal combination skin, or as a weekly peel at home, or as a salon peel. PHA is a great choice for dry or sensitiv skin as it hydrates intesely and improves the skin barrier, it exfoliates much more mildly and does not cause any sun sensitivity. BHA is oil-soluble and is suitable for a more oily acne pronce skin type as an add on ingredient.



Yes absolutely. PHAs were developed for specifically dry and sensitive skin so they are great. Also AHAs can be used as long as it is the right concentratin and interval, which needs to be customized for each skin type.



Retinol is a great boost for the skin cells, as it accelerates cell turnover, improves the collagen production and overall gives a better skin texture and tone. Sensitive skin can benefit from retinol as long as it is the right formula, concentration and use. Each skin is unique, and so should the approach with active ingredients be.



Yes! Day creams hav SPF and protects the skin from daily environmental damage. The night creams focus on reparir and can often feature more active ingredients to help renew the skin.



Aging is a process that starts earlier than most people think. Most people want to prevent aging, so it is wise to start with active ingredients and preventing signs of aging at a good time, and not to wait until the signs of aging are already there. Anti-aging is essentially about cell renewal, protecting and hydrating the skin, boosting the collagen production and enhance the quality of the elastin – and this is something that all skin benefits from.



You can understand your overall skin type from the major classic categories: normal, combination, dry, sensitive or oily. However all skin is unique so the very best is to have a consultation with an expert to truly understand your skin and then work from there. The skin can also change over time, over the seasons, from hormonal changes and age, so what has worked might not work over time.



That drinking water will hydrate the skin. Hydration is actually best added topically on the skin.



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Vänligen klicka här för att ladda ned högupplösta bilder

För produkt- och varumärkesfrågor, kontakta:




Vänligen klicka här för att ladda ned högupplösta bilder

För produkt- och varumärkesfrågor, kontakta:


We are curious by nature, always with our ears perked looking ahead to tomorrow’s ideas within PR and communication. Long-term communication strategies, unforgettable events, inspiring content in social media or completely unexpected solutions; what drives us is finding new ways to build relationships with the right people.

We believe that modern PR and communication is based on teamwork. Today we consist of a dedicated team situated in Stockholm, Copenhagen and Oslo who balance hard work with having the most fun job there is. Each individual contributes with their expertise and intuition in what makes your brand deserve its place in people’s minds. This, together with our long experience and invaluable relationships provides us with a unique knowledge about what appeals to the Scandinavian market.


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Do you want to be part of our team? You are welcome to send us a spontaneous job application or apply for internship by contacting any of our offices in Stockholm, Oslo or Copenhagen.