IWC
To strengthen brand awareness for IWC Schaffhausen in Sweden, Presskontakterna created a 360 communication strategy identifying synergies with luxury segments connected the brand. Adding new potential customers as well as angels and topics for the media to cover. Communicating the brand together with other areas in the luxury segment increased engagement and created interest in new areas and topics. By working with an omni channel approach we targeted both press, influencers and customers via podcasts, Instagram, AR, Zoom, online articles and in-depth interviews in key titles.
